LGPD – Lei 13.709/2018

Privacy Policy of K7Bet – Your Data Protected

K7Bet handles your personal data responsibly and transparently. Here you will find everything about what we collect, how we use it, and how we protect your information.

Last updated: January 2026
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Full LGPD Compliance

K7Bet strictly complies with the General Data Protection Law (Lei 13.709/2018). All processes for collecting, storing, and using personal data have been reviewed to ensure compliance with current Brazilian legislation.

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256-Bit SSL Encryption on Everything

Every page on K7Bet, every Pix transaction, and every piece of registration data transmitted uses 256-bit SSL encryption — the same standard used by digital banks like Nubank and Itaú. No information travels as plain text.

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Your Data Is Never Sold

K7Bet does not sell, rent, or trade users' personal data with third parties. Your information is used solely to operate the platform, process transactions, and improve your experience — nothing more.

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Explicit Consent Always

K7Bet requests clear consent before any use of data that goes beyond what is necessary to operate your account. You can revoke that consent at any time through the account dashboard or by contacting customer support.

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You Are in Control of Your Own Data

The LGPD guarantees your right to access, correct, export, and request the deletion of your personal data at any time. K7Bet provides direct channels to exercise all of these rights without any red tape.

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Data Retention with Defined Periods

K7Bet does not retain personal data for longer than necessary. Each data category has a defined retention period based on legal obligations and operational needs, as clearly described in this policy.

Quick summary

This Privacy Policy explains how K7Bet collects, uses, stores, and protects your personal data. Please read it carefully — especially the sections on your rights and how to exercise them. If you have any questions, support is available 24/7 via the platform's live chat.

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About This Privacy Policy

Who we are and who this policy applies to

This Privacy Policy describes the personal data processing practices adopted by K7Bet, operator of the sports betting and online casino platform available at k7bet.best. It applies to all users who create an account, access, or interact with any part of the K7Bet platform.

K7Bet acts as data controller within the meaning of the General Data Protection Law (LGPD — Law 13.709/2018), being responsible for decisions regarding the processing of its users' personal data.

By creating an account with K7Bet, you acknowledge that you have read and understood this policy. Continued use of the platform after any update to this policy constitutes acceptance of the new terms. We recommend that you review this document periodically.

Data controller

K7Bet — digital betting and entertainment platform, accessible at k7bet.best. Data protection officer contact: privacidade@k7bet.best

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Data We Collect

What personal information K7Bet processes

K7Bet collects personal data in the following situations and categories:

Category Data collected Primary purpose
Registration Full name, CPF, date of birth, email, phone number, address Account creation and verification
Verification (KYC) Government-issued ID (RG, CNH, passport), selfie with document, proof of address Fraud prevention and legal compliance
Financial Pix key, card details (tokenized), deposit and withdrawal history Transaction processing
Platform usage Betting history, games accessed, session time, preferences Personalization and responsible gambling
Technical IP address, device type, operating system, browser, cookies Security and technical operation
Support Support chat history, complaints, and requests Customer support

K7Bet collects only the data strictly necessary for each stated purpose. Sensitive data — such as health-related information about problem gambling voluntarily provided by the user — is handled with additional safeguards and used exclusively for responsible gambling purposes.

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How We Use Your Data

The purposes for which K7Bet processes your data

K7Bet uses the personal data collected for the following purposes:

  • Account operation: create, maintain, and verify the user account, authenticate access, and process all betting, deposit, and withdrawal transactions;
  • Identity verification: meet KYC (Know Your Customer) and AML (anti-money laundering) obligations required by Brazilian law;
  • Financial processing: process deposits via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and other available methods; process withdrawals and maintain financial records;
  • Customer support: answer questions, resolve complaints, and provide support in Portuguese 24 hours a day;
  • Security and fraud prevention: detect suspicious activity and protect the integrity of the platform and its users;
  • Responsible gambling: monitor usage patterns that may indicate problematic behavior and trigger protection tools as configured by the user;
  • Personalization: tailor the platform experience based on preferences and usage history — for example, suggesting relevant betting markets for football, volleyball, or crash games;
  • Communications: send transactional notifications (bet confirmation, result, approved withdrawal) and, with consent, promotional communications and K7Bet offers;
  • Legal obligations: comply with requirements from regulatory authorities, court orders, and applicable tax obligations in Brazil.
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Legal Basis for Processing (LGPD)

Why K7Bet has the right to process your data

The LGPD requires that all personal data processing be grounded in one of the legal bases set out in Article 7 of the law. K7Bet relies on the following legal bases:

Legal basis When it applies at K7Bet Examples
Contract performance Required to fulfill the Terms and Conditions accepted by the user Process bets, deposits, and withdrawals
Legal obligation Compliance with obligations imposed by Brazilian law KYC, anti-money laundering, tax retention
Legitimate interest When K7Bet's or the user's legitimate interests justify the processing, without overriding your rights Security, fraud prevention, and product improvement
Consent When the user expressly authorizes a specific use of their data Marketing communications, analytics cookies
Protection of life Emergency situations related to responsible gambling Contact in cases of serious signs of problem gambling

When the legal basis is consent, you may withdraw it at any time without affecting any processing carried out prior to withdrawal. Withdrawing consent for marketing communications, for example, does not prevent K7Bet from continuing to process the data required to operate your account.

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Data Sharing

Who K7Bet may share your information with

K7Bet does not sell personal data of users. Data sharing only occurs in the situations described below, always with appropriate safeguards:

  • Payment processors: to complete transactions via Pix, boleto, credit/debit card, PicPay, Mercado Pago, and TED transfers. These partners process only the data strictly necessary for the transaction and are bound by data protection agreements;
  • Game providers: live casino platforms, slots providers, crash games, and other game suppliers receive only the data necessary to process rounds (session identifier, bet amount, outcome);
  • Identity verification services (KYC): specialized partners in document validation and biometrics for the mandatory KYC process;
  • Security and anti-fraud services: fraud detection tools that analyze behavioral patterns to protect the integrity of the platform;
  • Legal authorities: when required by law, court order, or regulation — for example, requests from the Central Bank, Federal Revenue Service, or judicial decisions;
  • IT infrastructure: hosting providers, cloud storage, and technical services that support the platform's operation, all bound by confidentiality agreements.

Protection agreements

All third parties that receive K7Bet user data are bound by contracts requiring proper handling, use limited to the stated purpose, and security measures equivalent to those adopted by K7Bet.

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Data Security

How K7Bet technically protects your information

K7Bet implements technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or improper disclosure. The key protections include:

  • 256-bit SSL/TLS encryption in all communications between your device and K7Bet's servers;
  • Encrypted storage for sensitive data such as identity documents and financial information;
  • Two-factor authentication (2FA) available to all users who want to add an extra layer of security to their account;
  • Role-based access control — only K7Bet team members with a justified operational need have access to users' personal data, and all access is logged;
  • Continuous security monitoring with automatic alerts for suspicious activity on accounts and transactions;
  • Periodic security testing — K7Bet's infrastructure undergoes regular vulnerability assessments;
  • Financial data tokenization — credit card numbers are never stored directly on K7Bet's servers; only secure tokens provided by the payment operators are retained.

In the event of a security incident that may affect your personal data, K7Bet will notify you and the National Data Protection Authority (ANPD) within the timeframes required by the LGPD.

Your responsibility matters too

Keep your K7Bet password secure and unique, and never share it with anyone. K7Bet will never ask for your password by email, chat, or phone. If you suspect unauthorized access, contact support immediately.

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Data Retention

How long K7Bet retains your information

K7Bet retains personal data only for as long as necessary to fulfill the purposes described in this policy or to comply with applicable legal obligations. The general retention periods are:

  • Registration data and active account: retained for the full duration of the account and for up to 5 years after account closure, in accordance with the Brazilian Gaming Law and anti-money laundering legislation;
  • Verification documents (KYC): retained for 5 years after account closure, as required by law;
  • Financial transaction history: retained for 5 years for tax and regulatory compliance purposes;
  • Betting and gaming history: retained for 2 years after the last activity on the account;
  • Support records: retained for 2 years after each support ticket is closed;
  • Technical logs (IPs, sessions): retained for 6 months, except in fraud investigation cases, where they may be extended;
  • Marketing data with consent: retained until consent is withdrawn by the user.

At the end of each retention period, data is securely deleted or anonymized so that it is no longer possible to identify the user from it.

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Your Rights as a Data Subject

What the LGPD guarantees you at K7Bet

The LGPD grants you, as a personal data subject, a set of rights that K7Bet is committed to respecting and facilitating:

Access

Request confirmation that K7Bet processes your data and obtain a full copy of the information we hold about you.

Correction

Request the correction of incomplete, inaccurate, or outdated data — for example, updating your address or mobile number.

Deletion

Request the deletion of data processed on the basis of consent. Data required by legal obligation cannot be deleted before the period stipulated by law.

Portability

Receive your data in a structured, machine-readable format for transfer to another service, in accordance with ANPD regulations.

Objection

Object to data processing based on legitimate interest when your particular situation justifies it, provided there is no compelling legal reason to continue the processing.

Information

To be informed about the public and private entities with which K7Bet shares data, and about the possibility of withholding consent and the consequences of doing so.

To exercise any of these rights, please contact K7Bet's data protection officer by email at privacidade@k7bet.best or via the platform's live chat. Requests are answered within 15 calendar days, as per the retention period established by the LGPD.

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Cookies and Tracking Technologies

How K7Bet uses cookies and what you can control

K7Bet uses cookies and similar technologies to ensure the platform functions properly, enhance the user experience, and analyze site usage. The types of cookies used are:

Type Purpose Can it be disabled?
Essential Keeping the session active, secure authentication, CSRF protection, and basic platform functionality No — required for functionality
Analytics Understand how users navigate the platform in order to improve the experience (aggregated and anonymized data) Yes — via cookie settings
Functional Remember user preferences such as language, favorite sport, and display settings Yes — disabling affects personalization

You can manage cookie preferences through your K7Bet account settings panel or through your browser settings. Disabling essential cookies may prevent the platform from functioning properly.

K7Bet does not use tracking cookies for targeted advertising on third-party networks without your explicit consent.

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Data of Minors

K7Bet does not collect data from individuals under 18 years of age

K7Bet is a betting and casino platform intended exclusively for individuals who are 18 years of age or older. We do not deliberately collect, store, or process personal data from individuals under 18 years of age.

If we become aware that an account was created by a minor, we immediately close the account, delete the collected personal data, and return any deposited balance in accordance with applicable law.

If you believe a minor may have created an account on K7Bet, please contact support immediately via live chat or at contato@k7bet.best. We treat these cases as the highest priority.

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International Data Transfers

When your data may leave Brazil

In some cases, K7Bet may transfer personal data to servers or partners located outside Brazil — for example, cloud infrastructure providers or casino game suppliers headquartered in other countries.

When this occurs, K7Bet ensures that the transfer meets the requirements of the LGPD, in particular:

  • Transfers only to countries that offer an adequate level of data protection, as assessed by the ANPD; or
  • Adoption of standard contractual clauses approved by the ANPD that impose on the recipient obligations equivalent to those under Brazilian law; or
  • Obtaining your specific consent for the international transfer, with clear information about the risks involved.

K7Bet keeps a record of all international data transfers carried out and can provide detailed information about them upon request to the data protection officer.

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Changes to This Policy

How you will be informed about changes

K7Bet may update this Privacy Policy periodically to reflect changes in legislation, our practices, or the platform. When that happens:

  • The "last updated" date at the top of this page will be changed;
  • Relevant changes will be communicated by email to the address registered on your account with a minimum advance notice of 7 calendar days;
  • A notice will be displayed on your K7Bet account dashboard when you log in after the update.

Continued use of the platform after the notice period constitutes acceptance of the new terms. If you disagree with the changes, you may close your account and request deletion of your data at any time.

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Data Protection Officer (DPO)

How to contact K7Bet about privacy

The LGPD requires data controllers to appoint a Data Protection Officer (DPO) responsible for serving as the communication channel between K7Bet, data subjects, and the National Data Protection Authority (ANPD).

K7Bet DPO Contact

To exercise your data subject rights, report privacy incidents, or ask questions about data processing:
privacidade@k7bet.best
Response time: up to 15 calendar days

24h General Support

For quick privacy and account questions, K7Bet's live chat is available 24 hours a day, 7 days a week, in Brazilian Portuguese.
Live chat at k7bet.best

You also have the right to file complaints directly with the National Data Protection Authority (ANPD), if you believe that K7Bet's processing of your data violates the LGPD. The ANPD can be contacted through the gov.br/anpd portal.

Document version

This Privacy Policy was last reviewed on January 2026 and fully supersedes all previous versions.

Why Privacy Is Taken Seriously at K7Bet

When you create an account on a betting platform, you are entrusting it with some fairly sensitive information: your CPF, your date of birth, your banking details for Pix, and a history of how much you deposit and wager. That is no small thing, and K7Bet understands the weight of that responsibility.

Brazil's LGPD came into force in 2020 and established a concrete set of rights for anyone whose data is processed by companies operating in the country. K7Bet does not view the law merely as a compliance obligation — it sees it as a minimum standard to be exceeded. Protecting user data means protecting the trust users place in the platform, and without trust there is no long-term relationship.

In practice, this means K7Bet only collects what is necessary. There is no endless list of data gathered "to improve the experience" that will actually be sold to advertisers. The fact that you placed a R$50.00 bet on Flamengo in a Brasileirão match exists on K7Bet's servers to process the bet outcome, for the financial records required by law, and potentially to identify patterns that may indicate problem gambling — not to be passed on to third parties without your authorization.

The 256-bit SSL encryption protecting every Pix transaction on K7Bet is not a marketing differentiator — it is the same standard used by Brazilian digital banks. This means that even if someone intercepts the network traffic between your phone and K7Bet's servers, the data is unreadable without the correct cryptographic key.

Another important point is internal access. At K7Bet, not every employee can see every user's data. Access is role-based: a customer support analyst can view the history of a specific ticket but has no access to the user's full financial statement. A risk analyst can see betting patterns but cannot access identity documents unless the investigation workflow justifies it. Every access is logged and auditable.

For users concerned about how long their data is stored, K7Bet has defined retention periods for each data category. Most operational records are deleted within 2 to 5 years after account closure. Data that must be retained longer — such as financial transaction history — is kept as required by law and deleted as soon as the legal retention period expires.

If at any point you want to know exactly what data K7Bet holds about you, you can submit an access request. Within 15 calendar days, you will receive a full report. If you need to correct any inaccurate information, the process is even faster. And if you wish to close your account and request data deletion, the channel is available and the request is processed within the limits set by law.

K7Bet believes that betting on football, volleyball, crash games, or blackjack should be an entertainment experience free from unnecessary concerns about what happens to your data. This policy exists so you know exactly what happens — and so that trust is well earned.

Privacy questions? Get in touch with us. K7Bet's data protection officer can be contacted by email at privacidade@k7bet.best. For general inquiries, customer support is available 24/7 via live chat. Also check out our Terms and Conditions and our Responsible Gambling.

Privacy Questions at K7Bet

The most common questions about how K7Bet handles your personal data

No. K7Bet does not sell, rent, or trade users' personal data with third parties. Data sharing occurs only with operational partners strictly necessary to provide the services — payment processors such as Pix, Live Casino game providers, and identity verification (KYC) services — always under data protection agreements and restricted to the stated purpose.

You can request deletion of your personal data by emailing privacidade@k7bet.best or through the platform's live chat. Requests are answered within 15 calendar days. Please note that data whose retention is required by law — such as financial history and KYC documents — cannot be deleted before the legally mandated period expires (generally 5 years). After that period, such data is automatically deleted or deleted upon a new request.

After account closure, K7Bet retains data for the period required under Brazilian law: generally up to 5 years for financial data and KYC documents (in accordance with the Legal Framework for Games and anti-money laundering legislation), and up to 2 years for betting history and support records. After these periods, data is securely deleted or anonymized. Data processed solely on the basis of consent may be deleted earlier upon request.

Your betting history is used primarily to: (1) process and record the results of your bets; (2) maintain financial records required by law; (3) identify patterns that may indicate problem gambling behavior, triggering responsible gambling tools when necessary; and (4) personalize your platform experience — for example, displaying football, volleyball, or crash games markets based on your usage habits. Your history is never shared with third parties for advertising purposes.

You can manage analytics and functional cookies through the K7Bet account settings panel or through your browser settings. Essential cookies — required for the platform to function, such as session and authentication cookies — cannot be disabled without affecting access to your account. Disabling functional cookies may impact personalization features, such as saved sport or language preferences.

Your Data Protected. Your Bet Secure.

At K7Bet, privacy and security go hand in hand. Sign up for free, deposit via Pix from R$ 5.00, and claim your welcome bonus of up to R$ 500,00.

Play responsibly. Not permitted for users under 18.

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